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Billionaire Boys Club

March 23, 2010 by alex  
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You’ve probably heard of Billionaire Boys Club. It may sound like a dimly lit Dubai bar with drinks the price of a small flat in Mirdif and an extremely grumpy doorman about the same size, but it’s actually the clothing line of Pharrell William (he of N.E.R.D fame) and Japanese fashion legend Nigo. And, as the name suggests, it’s often slightly on the pricey side of things.

If BBC’s preppy styled pieces are your thing, then you might be interested to see the new collection, now available at Boutique 1. Apparently, the theme of the new assortment of tees, hoodies and trainers is ‘Wealth is of the heart and mind, not of the pocket’. That’s all well and good, but there’s no way we could pay for this stuff with our hearts and minds alone. Hmmm, Jedi mind control…

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